Reference
The deployment in one sentence
İş Bankası runs Bilim Fabrikası, its science and technology education programme for young people, on the Imona platform with 200,000 users across all 81 provinces of Turkey.
Context
Where this deployment sits
İş Bankası runs Bilim Fabrikası, a science and technology education programme aimed at young people across Turkey. The bank needed the programme to reach and hold the attention of participants in every province, not only in the three largest cities, and to do it without a field team in each location.
Problem
What was not moving
Educational content delivered as content gets opened once. Sustained participation across a country requires a reason to come back next week, a visible sense of progress, and a way for a participant in a small province to feel part of something national rather than peripheral.
What was deployed
Modules and mechanics on the platform
- A mission and level structure covering the full programme curriculum, with progress carried across sessions
- A live national map showing participation and progress by province, giving every location visible standing in a country-wide effort
- Leaderboards scoped so that participants compete within comparable cohorts rather than against the largest cities
- Award and XP mechanics tied to completing genuine learning tasks, not to logging in
What changed
Outcomes and operating evidence
- The programme operates at 200,000 users, making it the largest single Imona deployment by headcount
- Coverage reaches all 81 provinces of Turkey from one central deployment, with no per-province technical rollout
- Progress and participation became visible per province in near real time, which the programme team uses to direct attention where engagement is thin
- Coming back is tied to finishing a learning task and seeing provincial standing, rather than to opening a piece of content once