Reference
The deployment in one sentence
Beko gamifies product training, seminar and webinar attendance and overall training completion across its authorised-dealer network on the Imona platform, with 7,500 active users, to increase motivation and participation.
Context
Where this deployment sits
Beko, a Koç Group company, is the largest white-goods business in Europe by volume, with 22 appliance brands, subsidiaries in more than 55 countries and around 45,000 employees. Its products reach customers through an authorised-dealer network, and the people who actually explain an appliance to a customer are dealer staff — they sit in the dealer business rather than in the brand, they change jobs, and they need current product knowledge on the floor.
Problem
What was not moving
Dealer training competes with the working day. Product trainings, seminars and webinars are published, but attendance and completion drift, product knowledge decays between launches, and the brand has no reliable read on which dealers actually know the current range.
What was deployed
Modules and mechanics on the platform
- Product-training journeys per category, released alongside the product calendar so dealer staff learn a range before it reaches the floor
- Seminar and webinar attendance recorded as missions, so participation earns progress rather than being a calendar invitation
- Overall training completion carried into levels, XP and awards
- Dealer-level and staff-level leaderboards, giving dealer staff a competitive reason to keep participating
What changed
Outcomes and operating evidence
- 7,500 active dealer-network users working through product training, seminars and webinars on one platform
- Training participation and completion became measurable per dealer and per employee, which turns a hard-to-see channel into a visible one
- New dealer staff enter a structured product-training path instead of learning on the floor
- A new range reaches the floor with a training path already in progress, instead of product knowledge decaying between launches that nobody can see