About us

We improve workforce performance through gamification.

Imona is a performance platform for sales teams, call centres and field teams, built on gamification and AI. Our company is a Netherlands BV. We developed the platform in Turkey together with banks, insurers and large dealer networks. So far it has reached 216,650 users across 8 deployments.

Book a 30-minute walkthrough Security detail

Dr. Bahadir OdevciFounder & CEO

İrem ÖzkaraCountry Manager, Turkey

Dinçol OruçOperations Director

Team

Our team

In every conversation you talk to someone who can make a decision. We do not pass you from one person to the next.

Dr. Bahadir Odevci

Founder & CEO

Boğaziçi University, Computer Engineering
MBA, University of Amsterdam
PhD, Management Information Systems
Previously IBM Netherlands

Bahadir Odevci is a technology entrepreneur and enterprise solution architect with over 25 years of international experience in software engineering, enterprise architecture, and digital transformation.

He holds a Computer Engineering degree from Boğaziçi University, an MBA from the University of Amsterdam, and a PhD in Management Information Systems. His career includes working with IBM Netherlands and leading complex technology initiatives for major European organisations.

As the founder of Imona, he focuses on combining AI, gamification, and behavioral science to help organisations turn business goals into measurable employee performance improvements. Under his leadership, Imona has developed enterprise solutions adopted by major banks, insurers, and other large organisations.

İrem Özkara

Country Manager, Turkey

Strategic communication
Business development
Digital transformation
Istanbul Technical University, 12 years

İrem Özkara is an executive with experience in strategic communication, corporate consulting, business development, and project management.

Throughout her career she has advised organisations across different sectors on strategic communication, corporate services, and business development, leading projects built around each organisation’s needs and turning ideas into sustainable business models and concrete results. She spent 12 years at Istanbul Technical University and its affiliated organisations, working in education, corporate communication, partnerships, and strategic project development.

As Imona’s Country Manager for Turkey, she leads innovative solutions that bring corporate training and employee development together with technology. She combines her communication and consulting experience with software to make training, motivation, engagement, and performance processes more measurable, interactive, and sustainable.

Dinçol Oruç

Operations Director

Boğaziçi University, MIS
Technology operations
Project management

Dinçol Oruç is an operations leader who combines the technical knowledge he built through his Management Information Systems degree at Boğaziçi University with operations and project management.

As Imona’s Operations Director, he coordinates every stage of a project, from planning and implementation to go-live, from system integrations to keeping operational processes running over time.

He focuses on integrating technology solutions into an organisation’s existing business processes, and plays an active part in raising operational efficiency, protecting service quality, and delivering projects successfully. By linking technology with operational excellence, he contributes to Imona’s scalable, reliable, and sustainable approach to service.

Company

Company details

Netherlands BV
We contract with our European customers through our Netherlands BV. The contract, the data processing agreement (DPA) and the commercial relationship all stay inside the EU.
Markets
Turkey, the Netherlands and the United Kingdom first, then Germany, Spain and the United States.
Operating model
We are an experienced team. Most routine work is handled by AI agents we run in-house, so the team’s time goes to customers and projects.

Turkey

Our experience in Turkey

We developed Imona in Turkey. So far we have worked with 216,650 users across 8 deployments.

These were not easy environments. They include banks and insurers with strict audit processes, a dealer network with 7,500 active users, and a national programme reaching 200,000 users in all 81 provinces.

Yapı Kredi Bankası and Allianz Insurance both ran their own information-security review before going live. The platform we offer in Europe is the same one that passed those reviews.

Our approach

What we believe

Companies have a CRM for customers and an ERP for operations. But most have no system that follows and improves how employees learn, work and perform.

Today this area is managed in pieces. BI reports measure the result, an LMS delivers training, and gamification is often just points and badges added afterwards. The gap in between is left to managers, and no manager can reach every employee.

Imona exists for that gap. At its centre is a behavioural model, with an AI mentor running on top of it. That is also why our deployments are with teams spread across the field, branches and dealer networks, where a manager has the hardest time keeping up.

Careers

We open new roles when a project needs them.

We have no open roles at the moment. Still, we would like to meet people with enterprise sales or customer success experience in regulated sectors such as banking and insurance in the Netherlands, Germany or the UK.

Send your CV and a short note about the market you know to info@imona.com. The team you would work with reads every application.

Start a conversation

Contact

Where to reach us

Email: info@imona.com
Netherlands: +31 6 87445467
United Arab Emirates: +971 50 950 8335
Turkey: +90 539 410 2603
Head office: BBO Consulting BVHoeksewaard 471181 CC AmstelveenThe Netherlands
Istanbul office: İTÜ ARI TechnoparkReşitpaşa Mah, Katar Cad, İTÜ Ayazağa CampusBlock A, No 4/2/1, ARI2 buildingSarıyer, Istanbul, Turkey

Next step

Talk to the team directly

Book a 30-minute conversation with our team.

We use your metric names and your org structure, not a generic demo tenant
You see the level map, the mission board and the mentor guidance for your workforce
You get the security and integration answers in the same call, not in a follow-up
30 minutes. If it is not relevant in the first five, say so and we will stop.