Reference
The deployment in one sentence
İstikbal runs target and level tracking for its store sales consultants on the Imona platform with 2,000 sales representatives.
Context
Where this deployment sits
İstikbal, part of Erciyes Holding, sells furniture through a store network. Furniture is a considered purchase: the conversation on the floor decides the sale, and the difference between a strong and an average sales consultant is large and persistent.
Problem
What was not moving
Store teams work in shifts, on their feet, without desks. Central training reaches them badly, monthly targets arrive as a number with no route attached, and store managers have no daily lever between the target and the floor.
What was deployed
Modules and mechanics on the platform
- Individual targets tracked as visible progress, so a consultant can see where they stand without waiting for a monthly report
- A level structure that turns sustained performance into standing a consultant carries from month to month
- Store-versus-store leaderboards, the competitive frame retail teams already understand
- AI mentor guidance telling each consultant which target or skill to work on next
- Mobile-first delivery, because the workforce has no desk and no company laptop
What changed
Outcomes and operating evidence
- 2,000 sales representatives brought onto shared target and level tracking across the store network
- Store managers gained a daily lever between the monthly target and the floor
- The monthly target has a daily route on the floor: a consultant sees standing during the shift, and the store manager can act before the month is gone