Reference
The deployment in one sentence
Sahibinden runs new-sales, package-upgrade, visit and cross-sell targets for its field sales, telesales and customer experience teams on the Imona platform as a region-based team competition, with 500 users in total.
Context
Where this deployment sits
Sahibinden operates one of Turkey's largest online marketplaces. Its field sales, telesales and customer experience teams sell and upgrade listing and visibility packages for businesses, at high volume and short cycle.
Problem
What was not moving
High-volume transactional selling burns people out and flattens the middle of the team. Targets reset constantly, the work is repetitive, and the only feedback most reps get is whether they hit the number.
What was deployed
Modules and mechanics on the platform
- Missions for new sales, package upgrades, visits and cross-sell, built from the activity the platform already tracks
- A region-based team competition across field sales, telesales and customer experience, giving a repetitive job a visible sense of shared standing
- AI mentor guidance pointing each team member to the target that moves their region most
- Progression structure so tenure produces something other than fatigue
What changed
Outcomes and operating evidence
- 500 users across field sales, telesales and customer experience brought into one region-based team competition
- New sales, package upgrades, visits and cross-sell tracked side by side instead of in separate team reports
- The three teams share one region standing across new sales, package upgrades, visits and cross-sell, so feedback is no longer only whether a rep hit a number that resets